Lyrical for Financial Services

AI for banks, built into how decisions get made.

Lyrical is ARC’s decision-intelligence solution for banks, credit unions and financial institutions. We help business, risk, technology and operations leaders find where AI improves customer, lending, fraud and operating decisions, then build it with the governance customers, regulators and communities expect.

The banking environment

What bank leaders are managing now

Banks are being asked to move faster on every front at once, while relationship banking remains the differentiator worth protecting.

01

Customer expectations

Customers judge every interaction against the best digital experience they get anywhere, and still expect the judgment and care of a relationship bank.

02

Fraud and identity

Fraud, social engineering and synthetic-identity attacks move faster and look more convincing than ever.

03

Employee workload

Skilled people still spend meaningful time searching for information, rekeying data, reviewing documents and resolving exceptions.

04

Competitive pressure

Competition for deposits, loans, talent and attention leaves little room for slow, disconnected experiments.

The goal is better decisions and more consistent service, with relationship banking still at the center.

The industry response

Point solutions can create a fragmented bank

Most banks don’t lack AI activity. One team buys a copilot. Another pilots a fraud model. A vendor adds AI to an existing platform. Employees use public tools outside approved workflows.

Each step can be useful on its own. Together, they can leave leaders without a shared view of data, risk ownership, customer impact or value delivered, and every new tool adds another place where accountability blurs.

TODAY: DISCONNECTED PILOTSThe bankCopilotFraud pilotVendor AIPublic toolsNo shared view of data, risk or valueWITH LYRICAL: ONE DECISIONING LAYERLyricaldecisioning layerCopilotFraud pilotVendor AIPublic toolsShared data · Clear ownership · Measured valueTODAY: DISCONNECTED PILOTSThe bankCopilotFraud pilotVendor AIPublic toolsNo shared view of data, risk or valueWITH LYRICAL: ONE DECISIONING LAYERLyricaldecisioning layerCopilotFraud pilotVendor AIPublic toolsShared data · Clear ownership · Measured value

The strategic question

Where should intelligence augment the bank’s work?

Before any technology choice, four connected questions decide whether AI creates value or just activity.

1

Priority decisions

Which customer, risk, lending and operational decisions deserve attention first?

2

Data and judgment

What data and human judgment must inform those decisions?

3

Safeguards

What safeguards preserve fairness, explainability, privacy and resilience?

4

Proof to scale

What proof would justify scaling a use case across the enterprise?

Four connected questions, not four separate technology purchases.

AI changes the threat environment

Fraud defenses now face an AI-enabled adversary

AI isn’t only an efficiency program. A defensible posture pairs prevention, detection, investigation and response.

$40B

Projected U.S. fraud losses enabled by generative AI by 2027, up from $12.3B in 2023, a 32% compound annual growth rate.

Source: Deloitte Center for Financial Services, May 2024

Nov 2024

FinCEN alerted financial institutions to fraud schemes using deepfake media, including forged identity documents built to get past identity checks, and issued red flags for suspicious-activity reporting.

Source: FinCEN Alert FIN-2024-Alert004

The adversary

Convincing deception, at scale

Generative AI helps criminals produce convincing identity documents, images, voices and messages, and automate the deception behind them.

  • Synthetic and forged identities
  • Voice and video impersonation
  • Personalized social engineering

The bank’s response

Stronger investigator support

The same technology can help banks prioritize alerts, identify unusual patterns, surface connections across cases and support investigators, with people making the call.

  • Smarter alert prioritization
  • Pattern and anomaly detection
  • Connected case context

The cost of the status quo

Delay carries operational, commercial and risk costs

Waiting is a decision too. Here is what standing still looks like next to what better-equipped competitors may improve.

Area

If the current model persists

What competitors may improve

Customer experience

If the current model persists

Slow answers, inconsistent service and friction in digital and assisted journeys.

What competitors may improve

Faster resolution with more relevant outreach.

Lending

If the current model persists

Manual document review and borrower intelligence scattered across systems.

What competitors may improve

Quicker, more consistent decisions with better monitoring.

Fraud and financial crime

If the current model persists

Analysts sift through more noise while adversaries automate deception.

What competitors may improve

Better prioritization, anomaly detection and investigator support.

Operations

If the current model persists

High-value staff spend time on repetitive work and exception handling.

What competitors may improve

Less rework and more time for relationship-building work.

Talent

If the current model persists

Employees experience new tools as another layer of work.

What competitors may improve

Clear role design and practical adoption support.

Directional comparison, not a forecast of savings or validated competitor outcomes.

Where AI can help a bank

High-value work sits where data, judgment and repetition meet

Start with assistive use cases, where the bank can measure quality and keep a qualified person accountable for every consequential decision.

Banking domain

Lyrical assists

People decide

Customer service

Lyrical assists

Retrieves approved policy and product information and drafts a response for review.

→

People decide

The banker resolves the customer’s need and stays accountable.

Deposits and treasury

Lyrical assists

Detects unusual activity and prioritizes review queues.

→

People decide

An analyst investigates and decides on escalation.

Lending

Lyrical assists

Extracts and compares loan-package information and flags missing documentation.

→

People decide

The underwriter assesses creditworthiness and approval.

Portfolio management

Lyrical assists

Summarizes covenant, collateral, industry and borrower signals.

→

People decide

The portfolio manager evaluates risk and action.

Compliance

Lyrical assists

Searches policies, maps obligations to controls and prepares evidence.

→

People decide

The compliance owner validates interpretation and conclusions.

Back office

Lyrical assists

Routes exceptions and summarizes supporting documents.

→

People decide

Operations clears exceptions and improves the process.

The Lyrical approach

A bank-wide decisioning layer, not more channel fragments

Lyrical brings together AI, machine learning, natural-language processing, enterprise analytics and strategic design. For a bank, that means starting with the business question, not the technology demonstration.

BANK CONTEXTDECISIONS & ACTIONSBranch & bankersContact centerWeb & mobileCore & loan systemsPolicies & proceduresApproved external dataCustomer serviceFraud & financial crimeCommercial lendingDeposits & treasuryComplianceGrowth & retentionLYRICAL DECISIONING LAYER01RelationshipcontextBranch, contactcenter, web, mobileand banker contextin one governedview02DecisionintelligenceNeeds, eligibility,risk and next-bestactions, with theevidence behindeach one03CoordinatedactionService, retention,deposits, lendingand marketingacting as onebank04 MEASURED TRUST & VALUECustomer outcomes · Fairness · Risk · Adoption · Economic valueGOVERNANCE BY DESIGNHuman review · Source citations · Audit trails · Privacy & data controls · Model-risk & fair-lending reviewBANK CONTEXTBranch & bankersContact centerWeb & mobileCore & loan systemsPolicies & proceduresApproved external dataLYRICAL DECISIONING LAYER01Relationship contextBranch, contact center, web, mobile and bankercontext in one governed view02Decision intelligenceNeeds, eligibility, risk and next-bestactions, with the evidence behind each one03Coordinated actionService, retention, deposits, lending andmarketing acting as one bankDECISIONS & ACTIONSCustomer serviceFraud & financial crimeCommercial lendingDeposits & treasuryComplianceGrowth & retention04 MEASURED TRUST & VALUECustomer outcomes · Fairness · Risk ·Adoption · Economic valueGOVERNANCE BY DESIGNHuman review · Source citations ·Audit trails · Privacy & data controls ·Model-risk & fair-lending review

01

Relationship context

Connect branch, contact center, web, mobile and banker context into one governed view of each relationship.

02

Decision intelligence

Use approved data to infer needs, eligibility, risk and next-best actions, with the evidence behind every suggestion.

03

Coordinated action

Coordinate service, retention, deposits, lending and marketing so customers experience one consistent bank.

04

Measured trust and value

Measure customer outcomes, fairness, risk, adoption and economic value, and report them to the people accountable.

The advantage is not more personalization. It is better decisions, consistently executed across the bank.

The necessary shift

AI belongs in the operating model, not beside it

Optimizing today’s workflow with AI may help. Redesigning the work around better information and judgment creates a more durable advantage. Every Lyrical program connects five elements.

01

Business priority

A measurable problem owned by a business leader.

02

Workflow design

A clear handoff between the system and the employee.

03

Data discipline

Permitted, accurate and accessible information.

04

Risk controls

Privacy, security, model risk, fair lending and third-party oversight.

05

Adoption

Practical training, feedback loops and measures that reflect the changed work.

Lyrical solutions for banking

Four places Lyrical starts inside a bank

Each starts as an assistive, measurable use case with a named owner, then earns the right to scale.

Fraud operations

Fraud-operations support: from alert volume to stronger investigator judgment

Today, signals reach analysts through separate systems. Analysts gather context by hand before deciding whether to close, investigate or escalate, and quality depends heavily on individual experience.

What Lyrical does

  • Consolidates approved case context
  • Summarizes relevant transactions, prior cases, customer information and policy guidance
  • Highlights the evidence behind each suggested priority
  • Retains the investigator’s decision, rationale and feedback for monitoring

Measures set before the pilot

Investigator time per case

Queue aging

Quality-review results

False-positive rate

Escalation outcomes

Customer impact

Commercial lending

Commercial-lending intelligence: a more complete borrower and portfolio view

Assist the relationship manager or underwriter. Never replace the accountable credit decision.

What Lyrical does

  • Extracts key terms and exceptions from loan documents
  • Compares current information with approved credit policy and prior underwriting
  • Summarizes borrower, collateral, covenant and industry signals
  • Flags missing information and items that need human review

Guardrails

  • No autonomous credit decisioning in the initial use case
  • Validated source citations for every generated summary
  • Access controls and retention rules for borrower information
  • Fair-lending and model-risk review before any expanded use

Service and knowledge

Trusted answers at the moment of need

A governed internal knowledge assistant gives bankers and service teams fast, source-grounded answers, so customers get consistent service from whoever they reach.

01

Approved knowledge

A governed assistant searches approved policy, product and procedure content.

02

Source-grounded answers

Every answer cites its sources and marks uncertainty.

03

Specialist escalation

Exceptions route to the right specialist.

04

Staff accountability

Staff give the final response using the bank’s service standards.

Potential measures

First-contact resolution

Time to answer

Repeat contact rate

Employee confidence

Escalation rate

Answer accuracy

Customer feedback

Customer intelligence

Customer intelligence and next-best action

Move from publishing calendars and overlapping campaigns to governed, first-party decisioning that knows who a customer is, what they’re eligible for and what they’ve consented to.

What Lyrical does

  • Builds a governed customer-intelligence foundation
  • Unifies consented first-party identity and audience rules
  • Orchestrates next-best content and actions by context, eligibility and consent
  • Coordinates frequency, suppression and channel eligibility

What to measure

Conversion

Relationship depth

Digital adoption

Customer outcomes

Acquisition economics

How Lyrical works

A disciplined path from question to capability

These phases can run as a short engagement or as the structure for a longer capability-building program.

01

Understand

Listen to business, risk, technology and frontline teams; map current work and available data.

Output

Opportunity and constraint map

02

Prioritize

Compare use cases on customer value, risk, feasibility and time to evidence.

Output

Sequenced use-case portfolio

03

Design and test

Define the workflow, controls, evaluation criteria and pilot boundaries.

Output

Pilot design and success measures

04

Build and integrate

Configure or develop the capability inside the bank’s approved environment.

Output

Working pilot with auditability and ownership

05

Learn and scale

Evaluate quality, risk, adoption and economic value; refine before expanding.

Output

Scale decision and operating plan

What the initial diagnostic produces

01

Priority workflow map

Priority decisions and workflows across customer experience, risk, lending and operations.

02

Owned use-case shortlist

A clear owner, expected benefit, dependencies and risk considerations for each use case.

03

Data and integration view

Data readiness, integration constraints, existing vendors and controls.

04

Recommended pilot

Evaluation metrics leaders can use to decide whether to scale.

The aim is decision quality, not a long list of interesting experiments.

Responsible AI and banking controls

Innovation that fits the bank’s risk-management discipline

Lyrical applies the bank’s existing controls and accountabilities to every AI use case, with targeted additions for AI-specific risks. The standard is risk-based, auditable and proportionate to the use case.

01

Business ownership

Clear business ownership and an approved use-case inventory.

02

Data controls

Data classification, access controls, privacy review and information-retention requirements.

03

Vendor due diligence

Model behavior, data use, resilience and exit options.

04

Testing and validation

Accuracy, robustness, harmful bias, explainability and drift where relevant.

05

Human review

Review and escalation standards for consequential decisions.

06

Monitoring and oversight

Ongoing monitoring, audit trails, incident response and board reporting.

Security

Data discipline

  • Approved data for an approved purpose; PII minimized or tokenized
  • Enforced access, retention, lineage and complete audit trails
  • Client-owned data segregated across environments and tenants

Architecture

Secure by design

  • Private cloud, on-premises and hybrid deployment patterns
  • Encryption, identity controls, monitoring, incident response and resilient integrations
  • Third-party diligence across model behavior, data use and exit options

Governance

Model and decision governance

  • Use-case and model inventories with clear business ownership
  • Validation for accuracy, explainability, fairness, segment performance and drift
  • Human review, escalation and board-level reporting for consequential decisions

Informed by the NIST AI Risk Management Framework, the U.S. Treasury’s December 2024 report on AI in financial services and OCC Bulletin 2026-13 on model risk management (April 2026). OCC 2026-13 is non-binding guidance that expressly excludes generative and agentic AI models; NIST guidance is voluntary. Confirm applicability to your charter and use cases with counsel.

Proof

Experience in complex financial decisions

Lyrical’s banking frameworks build on platform work at three Fortune 500 financial-services organizations, and its team has spent years turning expert judgment into systems people can review and trust.

Historical banking case · Media efficiency

From campaign overlap to governed first-party decisioning

Campaign teams lacked a unified view of reach and frequency. Customers saw overlapping acquisition messages, including known customers who should have been suppressed.

832%

Media-efficiency ROI

$19M

Three-year net benefit

20%

Media saved by reducing over-frequency

10%

Media saved by suppressing known customers

Historical banking case · Owned channels

From publishing calendars to measured next-best content

A financial institution served one-size-fits-all website content from a publishing calendar across 50 lines of business.

354%

Site-optimization ROI

$49M

Three-year net benefit

$63M

NPV-adjusted value

Historical composite of three Fortune 500 financial-services organizations that implemented the Rocket Fuel DMP, whose IP and frameworks were acquired by Lyrical. Results are historical, not a current performance claim or a forecast.

Convergence

Money-manager selection

A former BlackRock chairman wanted a more rigorous approach to selecting money managers. Lyrical modeled and automated Convergence’s internal practices for hiring and assigning money managers.

Lesson for banks

Codify expert judgment into a consistent, reviewable process for selection and assignment decisions.

Bountiful Financial

Index-grade data platform

Bountiful needed institutional infrastructure to partner with S&P Dow Jones Indices on faith-based indices. In nine weeks ARC built a platform that scores 11,000+ securities against personalized frameworks in under five seconds.

Lesson for banks

Institutional partners expect documentation, auditability and speed from day one.

Deseret Book

Enterprise customer intelligence

After a brand consolidation, legacy segments no longer fit the combined enterprise and its five brands. Lyrical designed a new enterprise segmentation system in a governed data layer and made it available through agentic tools for marketers, product managers and executives.

Lesson for banks

Build one governed customer-intelligence foundation that many teams can use without rebuilding the analysis.

A practical starting point

Start with an executive working session

Bring business, risk, technology and operations leaders into the same conversation. Together we cover:

01

The bank’s strategic priorities and constraints.

02

The current technology, data, vendor and governance landscape.

03

Pain points where staff or customers repeatedly hit friction.

04

Candidate use cases and the evidence leaders would need to approve a pilot.

What you leave with

A concise view of where Lyrical could help, what a safe pilot requires, and whether there’s a shared basis for moving forward.

“A bank’s advantage lies in the quality of its decisions and relationships.”

Nikos Acuña, founder of Lyrical

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FAQ

Questions bank leaders ask about AI

Straight answers on governance, decision rights, integration and where to begin.

What is Lyrical for Financial Services?

Lyrical is ARC’s AI decision-intelligence solution for banks, credit unions and other financial institutions. It combines AI, machine learning, natural-language processing and enterprise analytics with strategic design to improve customer, fraud, lending, compliance and operating decisions, inside the bank’s existing risk-management discipline.

How is Lyrical different from buying an AI copilot or point solution?

Point solutions solve one team’s problem and often leave leaders without a shared view of data, risk ownership, customer impact or value. Lyrical starts from the bank’s priority decisions and builds a governed decisioning layer that connects relationship context, decision intelligence and coordinated action across the bank.

Does Lyrical make credit or fraud decisions automatically?

No. Lyrical’s initial use cases are assistive. It gathers context, summarizes evidence with source citations and suggests priorities, while a qualified person, such as an underwriter, investigator, banker or compliance owner, makes and owns every consequential decision.

How does Lyrical approach model risk management and AI governance?

We apply the bank’s existing controls and accountabilities, including use-case inventories, data controls, vendor due diligence, testing and validation, human review and ongoing monitoring, with targeted additions for AI-specific risks. Our practices are informed by the NIST AI RMF, the U.S. Treasury’s 2024 report on AI in financial services and OCC Bulletin 2026-13. Because that bulletin excludes generative and agentic AI, we help each bank confirm what applies to its charter and use cases with its own counsel.

Can Lyrical work with our core banking platform and existing vendors?

Yes. Lyrical is configured or developed inside the bank’s approved environment, supports private cloud, on-premises and hybrid deployment patterns, and is designed to work alongside existing vendors. The initial diagnostic maps data readiness, integration constraints and current vendors before anything is built.

Is Lyrical only for large banks?

No. Lyrical is built for community banks, regional banks and credit unions as well as larger institutions. Smaller institutions often benefit most from starting with one well-governed, assistive use case and a clear measure of success.

How do we know whether an AI pilot should scale?

Success measures are agreed before the pilot starts, for example investigator time per case, queue aging, false-positive rate, first-contact resolution or answer accuracy. The learn-and-scale phase evaluates quality, risk, adoption and economic value, so leaders get a clear scale decision and operating plan.

Where do we start?

With an executive working session that brings business, risk, technology and operations leaders together. You leave with a concise view of where Lyrical could help, what a safe pilot requires and whether there’s a shared basis for moving forward.